SDH 166: How to Find Your Brand's Voice and Aesthetic with Tracy Nour
How do you cultivate a significant following for your social media? Are you spreading yourself too thin across platforms? Is the quality in your posts showing so? Is the message and aesthetic across your account consistent?
Tracy Nour, founder of She Just Knows, takes all of this off of fashion brands and budding entrepreneurs hands with her social media managing business. Her services range across all social media platforms, but her specialty is posting and engaging audiences on Instagram.
She said a common mistake that a lot of brands make is having multiple social media platforms, because a lot of brand's are taught that they need to be accessible at every point of contact. By doing so, Tracy said she sees the content depreciating, and useless platforms that don't match a brand's objective and are empty. She said a brand should find a social media platform that reaches their audience quickly, effectively, and in the most visually stimulating way. Right now, she said Instagram is the best way for brand's to share their products and for entrepreneurs to showcase themselves.
Once a brand has landed on their key social media accounts, she said they should do their research on the voice of their target follower and consumer, and replicate that with their posts, aesthetics, and images. After that's been determined, they should choose one person to be in charge of a social media account. This allows a brand to create a consistent voice, because followers can tell differences in writing styles.
Next is developing a cohesive photo style, especially if a brand has chosen Instagram as a platform. She first asks her clients to send her the links to five other brand's social media accounts that they like and carry similar products. She then tries to replicate their photos using a combination of their aesthetics to see what fits her client's brand and if it makes their products look appealing.
When using filters for your photos, she said to avoid using Instagram's filters, andto use an outside program, like VSCO instead. Instagram filters lower the resolution on what could have been a clear photo, and makes photos look cheesy.
Tracy also said to only choose one filter and use it for all of your photos with minor adjustments to brightness and contrast. This allows a brand's photo to not look so edited and create a cohesive account. By practicing this, she said that it creates a signature look and feel as well, and allows followers to know an image belongs to a specific brand without them even seeing the name.
After all these steps have been taken, the most important thing for a brand to do is to keep up with their posting. Tracy said this is key to stimulating engagement and should ideally be done once a day. Brand's should also open their posts up for comments to create interaction amongst followers.
Along with handling other brand's social media accounts, she has developed herself into a fashion influencer with her own social media. Once a month, she posts a trend forecaster featuring her knowledge on the retail fields of home, beauty, and fashion.
Get cozy and listen to more about how Tracy ended up as social media manager, and other tips to cultivating a significant social media following!
In this episode you will...
- Learn how to tailor you business venture based off of of the needs of your market
- Find out how to stimulate engagement with you social media account
- Know how to choose and use filters for your Instagram pictures
- Figure out what social media accounts work best for your business and only nourish a few of them
- Understand how to create a consistant voice and cohesive aethetic with your social media platforms
- Know what organization methods and work tactics suit your business the best
"You could have a really good idea but if nobody is doing it or wants it, it doesn't really matter. You have to listen to the feedback that you're getting." - Tracy Nour
"I think that it's important to treat people with respect and to not forget that everybody is still figuring stuff out...most people want to help and I want to help others also." -Tracy Nour
"[Keep] doors open...and be confident in what you do...The more confident you are in talking about what you do, people aren't going to question you." -Tracy Nour
"I think you have to be really postive in your own head and not let yourself get down about mishaps and setbacks that happen in your business." -Tracy Nour
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